The Rolling Stone magazine is a magazine that primary focuses on pop culture. It was founded by Jann Wenner in San Francisco in 1967. Jann Wenner by the way, is still the publisher. The magazine was first known for musical coverage. But in the 1990s, the magazine shifted its focus on to a younger readership interested in younger films, music, etc. In recent years, the magazine has resumed its traditional mix of content.

Jann Wenner named his magazine after a Bob Dylan song. He then later stated in the first issue that the tile of magazine referred to the 1950 blues song, "Rollin' Stone". Rolling Stone initially identified with and reported the 'hippie counter culture of the era'. Jann Wenner wrote that Rolling Stone is not about the music but about the things and attitudes that music embraces.

1980s. The magazine began to shift towards being a general "entertainment" magazine. Music still a dominant topic, but there was increasing coverage of celebrities in TV, films and pop culture of the day.

Some artists have been on the cover many times, some of the pictures become incredibly iconic. The Beatles is a good example. They have appeared on the cover more than 20 times, either individually or as a band. There are more notable artist in the first ten issues like John Lennon, Jim Morrison, Eric Clapton and other famous people.

The Rolling Stone are produced in many countries and have multinational editions and it continues to become a big sale until today.